Activia Plant Absolutes Colouring is specially designed for hair with a high percentage of grey and for those with sensitive scalps. Its advanced formula offers total grey coverage with deep, natural-looking shades that last longer and resist fading. Enriched with hyaluronic acid, it hydrates the hair from root to tip while delivering antioxidant benefits that promote a younger, healthier appearance. The formula is also free from resorcinol, PPD, and parabens, making it a gentle yet powerful option. Thanks to its Comfort Scalp system, it reduces itching and redness during application, ensuring a soothing coloring experience every time.